A website is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of web pages that in turn make up a website. A web page consists of information for which the web site is developed. A website might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial websites, the goals may vary depending on the desired exposure and response. For typical commercial websites, the basic aspects of design are:
- The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
- The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
- The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
- The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A website typically consists of text and images. The first page of a website is known as the Home page or Index. Some websites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a website is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.
Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the website to a search engine such as Google or Yahoo, exchanging links with other websites, creating affiliations with similar websites, etc.
Turnkey websites are the best selling items on the Internet today. A turnkey website is sold as a completely functional, operating website with hosting and pre-installed interactive scripts for forms, shopping cart, product images, descriptions, prices, affiliate programs... All the buyer needs to do is 'turn the key' and it's ready to do business.
The difference between a starter website and a turnkey site: a starter website is not fully functional or ready for the buyer to take off with it. Starter sites are usually web pages created from a template with links to other pages.
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